Myrsäter is a family-owned Swedish furniture brand. The challenge was building a brand identity that could hold two things at once: the weight of traditional Swedish craftsmanship and a visual language that feels contemporary, not historical.
The name carries heritage. The brand had to carry it forward without looking back.
The Wordmark and Crest
The wordmark is custom — calligraphic but sharp, rooted in tradition without imitating it. It needed to feel at home on a piece of furniture and on a screen.
The circular emblem is a family crest. It draws from the Myrsäter family's roots in horse breeding and mechanical and industrial design. Not a literal illustration — a compressed symbol that holds a specific history in an abstract form. It scales from a storefront window to an embossed business card without losing its meaning.
Across Surfaces
The identity had to work across furniture catalogues, physical signage, and everyday objects — each one a different relationship with the viewer. The catalogue is intimate. The vehicle lettering is a glance. The tote is carried in public. The brand had to hold its character across all of them.
